Hi, I’m Sandi Showalter

Content Strategist & Communications Leader

I help organizations simplify complex content, build scalable communication systems, and create experiences that feel intuitive and human. With 15+ years of experience supporting 1.5 million+ residents and multiple departments, I bring a rare blend of systems thinking, user-centered content design, and cross-department leadership.

What I Do

• Design content frameworks and governance models that scale

• Collaborate with UX, design, research and engineering to shape product and service experiences

• Transform legacy platforms and content ecosystems into modern, accessible digital destinations

• Lead content strategy, audit, navigation redesign, migration planning and stakeholder alignment

My Story

My career started in government communications and evolved into delivering enterprise-scale digital transformations. I’ve spearheaded major CMS migrations, solved search-and-navigation challenges, and built content operations that endure.

Now, as I relocate to the Pacific Northwest, I’m focused on opportunities where content, UX, and communication systems converge to serve real people. I live in Florida for now, but I’m ready to make Washington my next adventure.

Outside of Work

When I’m not building content systems, you’ll find me spending time with my husband, daughter, and our two dogs (Porky & Tia). Family and connection are my true north — they fuel the creativity and dedication I bring to my work.